When it’s a natural fit, your audience feels it. At The Onyx, we believe success in influencer marketing lies in a good match built on genuine interest, not just commercial endorsement. To lock this in, we pair brands with creators their audiences truly trust, so that content feels native, instead of forced.
We build partnerships for campaigns as lightweight as UGC-style content or as strategic as multi-platform launches. We do this to ensure your message lands where it matters most. With careful attention to usage and whitelisting rights, we make sure your investment works harder, giving you the option to repurpose creator content as paid ads, owned assets, or always-on brand storytelling.
Whether it’s a single Instagram Reel, a series of TikTok videos, or a multi-channel campaign, we design partnerships that spark conversation and shape the perception of your brand in the real world.
We plan and execute influencer partnerships across every type of activation:
Our approach is deliberately flexible and built to scale from a single creator post to a coordinated campaign across platforms. Every piece of content will be crafted to feel real, relatable, and worth sharing.
Influencers humanize your message and amplify it to the people who care. They speak to audiences in their own language, build trust faster than traditional advertising, and spark action in ways only a trusted individual voice can do. We place your brand at the center of conversations that matter by partnering with the right influencers.
Influencer campaigns reach audiences at every stage of the journey. And by integrating creator content into your broader marketing mix (from paid media to brand channels), we create long-lasting brand equity out of authentic stories.
