Verticals

For us, it’s about cultural fluency: understanding your niche inside and out. We connect brands with creators who are trusted, influential, and deeply embedded in their communities.

Carleigh Bodrug
Alex Cooper
Wellness
Beauty
T shirt
Smiles water
Smile night
Carleigh Bodrug
Alex Cooper
Wellness
Beauty
T shirt
Smiles water
Smile night
Carleigh Bodrug
Alex Cooper
Wellness
Beauty
T shirt
Smiles water
Smile night
Nikki hat
IMG 2349
Project Small Nicole Guerriero
Project Small Ian Somerhalder
Pose
Podcast chat
Yo Thats EJ
Nikki hat
IMG 2349
Project Small Nicole Guerriero
Project Small Ian Somerhalder
Pose
Podcast chat
Yo Thats EJ
Nikki hat
IMG 2349
Project Small Nicole Guerriero
Project Small Ian Somerhalder
Pose
Podcast chat
Yo Thats EJ
The Onyx Difference

Tap into trusted voices that can champion you with integrity. Unlock a truly loyal brand following.

Fazeclan
Gaming

Gaming is one of the most immersive and engaged environments online. Audiences spend hours watching creators they trust, interact with, and emulate.

We connect brands with streamers, esports talent, and gaming influencers to integrate products and platforms directly into their content. Sponsored playthroughs, in-stream shoutouts, product placements, live demonstrations: our activations are designed for maximum visibility and conversion.

Real-time engagement tools, such as chatbot triggers and direct links in chat, drive immediate action, and usage rights ensure the content can be repurposed across campaigns.

Get in touch
Get in touch
Beauty
Beauty

Beauty is driven by credibility, storytelling, and trust, and we work exclusively with creators who have built loyal followings around their expertise.

Our campaigns range from short-form product tutorials and GRWM videos to ambassador programs and celebrity-led launches. We put partnerships in place for every detail, from negotiating usage and whitelisting rights (so brands can amplify content across paid channels) to coordinating shoot days, appearances, and long-term partnerships.

From a single reel to a full multi-channel rollout, we help beauty brands become part of the daily routines and conversations that matter.

Get in touch
Get in touch
Carrots
Food & Beverage

Food and drink marketing is all about creating moments people want to replicate, remember, and share.

We partner with chefs, mixologists, lifestyle creators, and cultural tastemakers to bring your product to life through authentic and actionable content. That might mean recipe integrations, entertaining short-form UGC, or live appearances built around key occasions and campaigns.

Every activation is structured with usage rights built in, so content can fuel your social, digital, and paid strategies long after it’s posted. It is also designed to turn awareness into craving and craving into conversion.

Get in touch
Get in touch
Fitness
Fitness

In fitness, authenticity fuels motivation, and motivation builds a following. Audiences look to trusted voices, from trainers and athletes to wellness influencers, for guidance, inspiration, and product recommendations.

We build partnerships that meet them where they are: in workout content, challenge series, tutorial videos, and brand integrations that feel natural, not forced. Our campaigns extend across multiple touchpoints, from short-form content to podcast guest spots and long-term ambassador relationships.

And with whitelisting and usage rights secured, brands can continue leveraging creator content long after the original campaign goes live.

Get in touch
Get in touch
Wellness
Wellness

Wellness demands expertise and credibility, especially when products are linked to health outcomes, mental wellbeing, or specialized care.

We identify and connect brands with creators who are respected authorities in their niches, whether that’s prenatal care, nutrition, mindfulness, or holistic health. Beyond influencer content, we craft deeper storytelling opportunities: founder interviews, podcast appearances that explore brand philosophy, and partnerships that position you as a trusted voice in the space.

With custom content rights and strategic amplification built into every campaign, we ensure your message cuts through the noise and stays there.

Get in touch
Get in touch
Platforms

Create a buzz where culture is happening.

Your next star partnership is waiting for you.

Smiles water
Smile night
N3on
Cross legged
Headset smile
Carrots